Terms & Conditions For Internet Advertising
1. Scope.  This is a contract (referred to herein as this "Agreement") between
RESIDENTIALCAREFACILITYLISTING.COM LLC (hereinafter referred to as "us", "we" and "our") and the
customer ("you" and "your") for us to fulfill your order for our Advertising Products placed in the Post New Ad (the
"Order").  This Agreement consists of the Order and these Terms and Conditions for Internet Advertising (these
"Ts&Cs").  Except as otherwise expressly provided in these Ts&Cs, in the event of any conflict between the terms of
the Order and of these Ts&Cs, the Order shall control.

2. Term.  The term of this Agreement commences on the date of execution or acceptance by you (either in writing or
by electronic signature, including recorded oral acceptance of this Agreement) by placing your Order with us and shall
(subject to our right hereunder to terminate or suspend our performance or remove Advertising Products under
circumstances specified in this Agreement) continue until we have fulfilled the Advertising Products specified in the
Order for the Initial Term specified in the Order.  Unless otherwise provided in the Order and except as provided
below in these Ts&Cs, upon expiration of the Initial Term, the term of this Agreement shall automatically renew for a
"Renewal Term" unless you or we notify the other of its intent not to renew at least thirty days before expiration of
the Initial Term.  All services provided during the Renewal Term will be subject to the then-current Terms and
Conditions, pricing and other terms for Internet Advertising available on our Web site (such then current Ts&Cs being
referred to herein as this Agreement).  The Renewal Term will continue from expiration of the Initial Term until
termination pursuant to this Agreement.  Unless otherwise provided in the Order, either your or we may terminate
the Renewal Term, with or without cause, upon thirty days' prior written notice to the other.  Neither of us may
terminate this Agreement during the Initial Term, provided that we may terminate this Agreement at any time upon
notice to you if you breach this Agreement.  If you choose to have your Advertising Products removed from any site
and/or our services discontinued prior to the end of the Initial Term or Renewal Term, as the case may be, you shall
notify us in writing and the unpaid balance for the entire Initial Term or Renewal Term will become immediately due
and owing.

3. Third Parties.  You represent and acknowledge that you are entering into this Agreement to obtain the Advertising
Products for your own benefit and not for the benefit or on behalf of any third party, including, but not limited to,
any of your shareholders, partners, owners, employees, agents or affiliates.  However, each of our distribution or
fulfillment vendors or internet search engines on which we place your advertising (each, a "Distribution Site") is an
intended third-party beneficiary of your obligations hereunder that relate to Advertising Products and may
independently enforce each obligation directly against you.

4. Rates and Payment.  Unless otherwise provided in the Order, we will bill you during our first applicable billing
cycle after we fulfill your order for Advertising Products and will continue to bill you during each applicable billing
cycle thereafter during the term of this Agreement.  The billing cycle will be thirty (30) days unless otherwise
provided in the Order.  We will bill you for Advertising Products for which no rate is specified in the Order at our
standard rates for such Advertising Products at the time that we provide such Advertising Products.  Any rates
specified in the Order will apply during the Initial Term only.  Unless you or we terminate this Agreement at the end
of the Initial Term, you will be invoiced for each billing cycle of the Renewal Term at our standard rates during such
billing cycle for such Advertising Products.  Such standard rates may be higher than the rates set forth on the Order.  
Payments are due on the due date specified on the invoice or, if no payment date is specified, then thirty days after
the date of the invoice.  We may remove, or (in the case of Advertising Products placed on Distribution Sites) cause to
be removed, your Advertising Products and suspend our services hereunder if payment is not received by the due
date.  Your prompt payment of any costs that we incur to suspend services or remove or cause removal of
Advertising Products, or to resume services or replace or cause replacement of Advertising Products, will be a
condition to our resumption of services and the replacement of Advertising Product.  You acknowledge that no such
suspension or removal will extend the term of this Agreement and, therefore, that it will reduce the aggregate time that
we fulfill your order.  We may charge late payment fees that will accrue at our then-current standard rates or, if lower,
the maximum rate permitted under applicable law.  You agree to pay any attorneys' fees and costs that our agents or
we incur in collecting any unpaid amount.  You will pay any sales, use or other local, state, federal, foreign or other
taxes or governmental fees arising out of or in connection with this Agreement, other than taxes based on our net
income.

5. Denial of Credit.  If your application for business credit is denied, you have the right to a written statement of the
specific reasons for the denial.  To obtain the statement, you must contact us within 60 days from the date you are
notified of our decision and we will send you a written statement of reasons for the denial within 30 days of receiving
your request for the statement.  Notice:  The Federal Equal Credit Opportunity Act prohibits creditors from
discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status, age
(provided the applicant has the capacity to enter into a binding contract); because all or part of the applicant's income
derives from any public assistance program; or because the applicant has in good faith exercised any right under the
Consumer Credit Protection Act.  The federal agency that administers compliance with this law concerning this
creditor is Federal Trade Commission, Equal Credit Opportunity, Washington, DC 20510.

6. Custom Domain Registration/Ownership of Work Product.  If the Advertising Product you have ordered involves
the hosting or operation of a Web site, the Universal Resource Locator ("URL") therefore must be registered in our
name with a domain registrar of our choosing so we may manage the domain while we host or operate the Web site.  If
you do not have a URL, we will procure a URL and will pay the applicable domain name registration fees to the
registrar and maintain ownership. We cannot guarantee that any URLs and/or domain names you request for your
Web site will be available for your use.  If none of your requested URLs are available, we will contact you and request
alternatives. If you already own the registration for the desired URL, you must transfer the URL to us with a domain
registrar of our choosing.  If the URL cannot be transferred or you fail to undertake the action we request to cause the
transfer, then, in our discretion, we may (but are not obligated to) choose a URL or domain name on your behalf.  
Upon termination of this Agreement or in the event you are in breach of this Agreement, any Web sites hosted or
operated under this Agreement may be disabled, in our sole discretion.  We will invoice you for all fees payable in
connection with the transfer to you of any URL registered in our name that is related to your Web site if you notify
us in writing within thirty (30) days after termination or expiration of this Agreement that you desire such transfer.  
We will then promptly transfer such URL to you if you timely pay such invoice.  If you fail to notify us that you
desire such transfer within such thirty (30) day period or fail timely to pay such invoice, then you waive all rights in
or with respect to such URL, and you acknowledge that we may allow the registration for such URL to lapse, may
retain and use such URL, or may transfer such URL to a third party, without restriction.

7. Performance Based Advertising Products.  We or our vendor will fulfill your performance based Advertising
Product including, but not limited to, RCFLclicks! or RCFLcalls!.  For RDFLclicks!, internet search engines
determined by us, which may include affiliated or syndicated search engine network partners, will provide the
contracted number of clicks.  We may change search engines from time to time in our sole discretion.  You agree that
all placements on search engines shall conclusively be deemed to have been approved by you.  We or our vendor will
continue to fulfill your Advertising Product for the contracted number of clicks, calls, search or other actions (an
"Action") or until your budget is exhausted.  If the applicable number of Actions has not been delivered or disputed
Actions have been credited by us in our sole discretion or your budget has not been exhausted during the Initial Term,
we will continue to fulfill your Advertising Product at no additional charge until the applicable number of Actions has
been delivered or your budget has been exhausted.  Although we will invoice you in twelve installments for the
contract amount, we do not guarantee that the Actions will be fulfilled within that timeframe or otherwise during the
term of this Agreement.  We cannot provide you with (1) the names of the search engines and/or search engine
networks to which your advertisements will be submitted and/or (2) the URL and IP address from which clicks or
other Actions are made.  Our only obligation is that the number of Actions identified in the Order will be provided.  
We do not guarantee that any clicks (1) will be from potential customers for you and/or (2) will be of any benefit or
value to you.  You acknowledge that the clicks may be: from adult sites, from adult-sounding URLs, from sites
potentially offensive to you, the result of prohibited or improper purposes, and the result of spiders, robots and
other automated or mechanical means.  We will send or make available periodic reports from us or Distribution Sites
regarding the number of Actions we deliver. You agree that such reports and the counts contained therein shall be the
conclusive, definitive measurements of our performance, and that they shall determine your related obligations for all
purposes of this Agreement.  No other measurements or usage statistics from any source whatsoever shall be
accepted by us or have any applicability to our obligations or your rights under this Agreement.  Notwithstanding
anything to the contrary in Section 2 of these Ts&Cs, upon fulfillment of your performance based Advertising
Product, we will terminate your performance based program unless you and we agree to renew it.  If you cancel your
performance based Advertising Product or disable your Web site or otherwise impair our ability to complete the
Actions, we will invoice you for the remaining months of the Initial Term or retain the amount of any remaining
budget as an early termination charge.  We have no liability for any Actions you dispute.  However, in our sole
discretion, we may issue you a credit for additional Actions to be delivered.

8. Prohibitions, Content and Intellectual Property Rights.  The transmission of any unsolicited commercial e-mail
messages through our services is strictly prohibited without the prior consent of the recipient.  You acknowledge that
neither we nor the Distribution Sites generate the content upon a site where your Advertising Product may be fulfilled
and that neither we nor the Distribution Sites are responsible for such content.  You acknowledge that it is not
possible to avoid placing your advertisements on web sites that display adult content, have adult-oriented domain
names, or that are primarily intended as gambling sites, you acknowledge that it is not possible to avoid all such
placements, and that we shall in no event have any liability to you of any type or nature as a result of any such
placement or any other such placement that may be offensive to you. We or any Distribution Site may refuse, remove
and/or terminate Advertising Products and our services due to any content that we or a Distribution Site deem for any
reason (a) may subject us, a Distribution Site or another party to liability, (b) includes obscene, profane, sexual,
violent or other inappropriate content, or (c) is otherwise unacceptable in our or the Distribution Site's sole discretion;
provided that we have no obligation to review your advertisements and shall have no liability related to the content
thereof.  If this occurs, you will remain responsible for payment of all amounts to be invoiced for the then-current
term and will not be entitled to any refund or abatement or any extension of the term of this Agreement.  Furthermore,
you are making the following representations and both we and each Distribution Site are relying upon them:  (a) that
you are authorized to advertise and display the requested business, product or service, (b) you are a business, not a
consumer, (c) that the content of any advertisement is truthful and not misleading, (d) that you are in compliance with
all laws and licensing requirements relating in any manner to the goods or services displayed or to your advertisement,
and e) that you have the right to use and publish any requested name, address, trade name, trademark, service mark,
picture, likeness, reproduction, endorsement, copyrighted or copyrightable item or other content and that such use
complies with all applicable laws, license agreements and other obligations.  Without limiting any of our other rights
or remedies, you agree to notify us immediately in writing at any time that you discover or suspect that any of these
representations is not true and correct in all respects. You assume sole responsibility for the protection of any
copyrights, trademarks, service marks, trade names and other intellectual property owned wholly or partially by you
or which you are authorized to use or display.  If we receive notice or documentation demonstrating that another
person or entity contests your right to use or display a name, trademark, service mark or other content, we may reject
or discontinue the Advertising Products and our services without liability to you until such time you have resolved
that dispute with the other party to our satisfaction.  As to Advertising Products we create for you, whether in whole
or in part, and any derivative work that we create from your content, you acknowledge that we are an author and
assign to us all rights in and to any independently copyrightable contribution you might have made to the advertising.  
You further acknowledge that we retain all right, title and interest, including the copyright, in such Advertising
Products and that neither you nor we intend for such advertising to constitute a joint work.  You grant us a
nonexclusive license during the term of this Agreement, including the right to sublicense, to copy, distribute, create
derivative works based upon, publicly display, publicly perform and otherwise use any trademark, service mark,
graphics, text or other content you provide to us in connection with our performance of our obligations under this
Agreement.  Upon termination of this Agreement, we are not obligated to return any of these works to you.

9. Design of Our Sites, Advertising Products, Statistics and Interruption of Our Services.  We and the Distribution
Sites may redesign or modify the organization, structure and/or "look-and-feel" of our respective Web sites,
Advertising Products, and published set of headings and directories at any time and without notice; we may
discontinue or add Distribution Sites at any time in our sole discretion.  Although we assign each Advertising Product
an internally generated point value and/or seniority date, such assignment is internal to us and does not confer any
rights to you.  We or any Distribution Site may position your advertisement on any page within the appropriate
sites, in any position upon such page, in any sequence and in association with any classified heading or keyword(s)
we or any Distribution Site deems appropriate unless otherwise specifically noted in the Order.  Unless expressly
provided on the Order, neither any Distribution Site nor we make any representation or warranty with respect to
traffic or usage statistics  regarding Actions on our site or on any Distribution Site or the levels of impressions, cost
per click, or click-through rates or the quality or conversion rate for any advertisement.  An "impression" means each
occurrence of a display of an advertisement.  Neither any Distribution Site nor we will have any liability to you and
you will remain responsible for all moneys owed to us should there be an interruption in our Web site or any third
party site or other interruption in our services hereunder for any period of time, although we may, in our sole
discretion, issue credits or extend the term of this Agreement in the event of interruptions lasting several days or
longer.

10. Disclaimer of Warranties.  EXCEPT AS EXPRESSLY PROVIDED IN THE ORDER, NEITHER WE NOR ANY
DISTRIBUTION SITE MAKES ANY REPRESENTATIONS, WARRANTIES OR GUARANTEES TO YOU OF
ANY KIND, EITHER EXPRESSED OR IMPLIED (INCLUDING, WITHOUT LIMITATION, ANY
WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE,
NONINFRINGEMENT OR OTHER WARRANTIES ARISING BY USAGE OF TRADE, COURSE OF
DEALING OR COURSE OF PERFORMANCE), REGARDING THE FUNCTIONALITY, PERFORMANCE OR
RESULTS OF THE ADVERTISEMENTS OR ADVERTISING PRODUCTS, LINKED SITES, ANY SITE WE
MAY CREATE FOR YOU, OR OTHERWISE UNDER OR RELATED TO THIS AGREEMENT.

11. Assignment.  You may not resell, assign, transfer or delegate any of your rights, duties or obligations without our
prior written consent, which we may grant or withhold in the exercise of our absolute and sole discretion; in the event
we give such consent, the assignee must, without any reservation, assume all of your rights, duties and obligations.  
Any attempt to resell, assign, transfer or delegate such rights, duties or obligations without our prior written consent
shall constitute a breach of this Agreement and shall be of no force or effect.  We shall have the right to subcontract
performance of our obligations hereunder or to assign or otherwise transfer this Agreement or any of our rights,
obligations or duties hereunder to any person or entity at any time.

12. Notices.  All of our notices, demands and other communications must be in writing and will be deemed to have
been given (a) if mailed by certified mail, postage prepaid, (b) if delivered by overnight courier, (c) if sent by facsimile
transmission and such transmission is confirmed as received, or (d) if sent by electronic mail, and such message is
confirmed as received, in each case to the address, fax number or email address specified on the Order for the recipient
of such notice.  All of your notices, demands and other communications must be in writing and will be deemed to have
been given (a) if mailed by certified mail, postage prepaid or if delivered by overnight courier, to our address as shown
on our Web site.

13. Liability.  NEITHER WE NOR ANY DISTRIBUTION SITE NOR ANY OF OUR OTHER VENDORS SHALL
HAVE ANY LIABILITY UNDER OR IN CONNECTION WITH THIS AGREEMENT OR THE ADVERTISING
PRODUCTS FOR ANY SPECIAL, INDIRECT, INCIDENTAL, CONSEQUENTIAL, PUNITIVE OR
EXEMPLARY DAMAGES, INCLUDING, WITHOUT LIMITATION, DAMAGES RELATING TO LOSS OF
PROFIT, LOSS OF INCOME OR REVENUE, LOSS OF GOODWILL, THE REJECTION OR REMOVAL OF
ANY ADVERTISING CONTENT, ANY DELAY IN DISPLAYING OR OUR FAILURE TO DISPLAY
CONTENT, OR OUR FAILURE TO PERFORM SERVICES.  WITHOUT LIMITING THE PROVISIONS OF
SECTION 13, IN NO EVENT SHALL OUR LIABILITY FOR MONETARY DAMAGES EXCEED THE
AMOUNT YOU HAVE ACTUALLY PAID TO US FOR THE ADVERTISING PRODUCTS OR OTHER
SERVICES WITH RESPECT TO WHICH SUCH LIABILITY AROSE.  You acknowledge and agree that the
provisions of this Agreement that limit liability, disclaim warranties, or exclude consequential damages or other
damages or remedies are essential terms of this Agreement and are fundamental to the parties' understanding regarding
allocation of risk.  Accordingly, such provisions shall be severable and independent of any other provisions of this
Agreement and shall be enforced regardless of any breach hereof or other occurrence or condition relating in any way
to this Agreement or the Advertising Products.  Without limiting the generality of the foregoing, YOU AGREE
THAT ALL LIMITATIONS OF LIABILITY, DISCLAIMERS OF WARRANTIES, AND EXCLUSIONS OF
CONSEQUENTIAL DAMAGES OR OTHER DAMAGES OR REMEDIES SHALL REMAIN FULLY VALID,
EFFECTIVE AND ENFORCEABLE IN ACCORDANCE WITH THEIR RESPECTIVE TERMS, EVEN UNDER
CIRCUMSTANCES THAT CAUSE ANY EXCLUSIVE REMEDY UNDER THIS AGREEMENT TO FAIL OF
ITS ESSENTIAL PURPOSE.  The limitations contained in this Section 13 apply regardless of the form of action,
including actions in contract, tort (including negligence), and strict liability.

14. Exclusive Remedies.  If we breach our obligation hereunder to fulfill any Advertising Product or breach any other
obligation hereunder, we will make commercially reasonable efforts to fulfill such Advertising Product at a later date
on the same or substitute site or internet search engine or otherwise reasonably to cure such breach.  THE
FOREGOING CONSTITUTES OUR SOLE OBLIGATION AND YOUR SOLE AND EXCLUSIVE REMEDY
FOR ANY BREACH BY US OF THIS AGREEMENT (EITHER DIRECTLY OR THROUGH A FAILURE OF
PERFORMANCE BY ANY DISTRIBUTION SITE).

15. Force Majeure.  In no event shall we or any Distribution Site have liability or be deemed to be in breach hereof for
any failure or delay of performance resulting from any governmental action, fire, flood, insurrection, earthquake,
power failure, network failure, riot, explosion, embargo, strikes (whether legal or illegal), terrorist act, labor or material
shortage, transportation interruption of any kind or work slowdown or any other condition not reasonably within our
control.  Your payment obligations shall continue during any event of force majeure.

16. Indemnification.  You agree to indemnify us and the Distribution Sites and hold us and the Distribution Site
harmless from and with respect to any claims, actions, liabilities, losses, expenses, damages and costs (including,
without limitation, actual attorneys' fees) that may at any time be incurred by us or them arising out of or in
connection with this Agreement or any Advertising Products or services you request, including, without limitation,
any claims, suits or proceedings for defamation or libel, violation of right of privacy or publicity, criminal
investigations, infringement of intellectual property, false or deceptive advertising or sales practices and any virus,
contaminating or destructive features.

17. Telephone Conversations.  All telephone conversations between you and us about your advertising may be
recorded and you hereby consent to such monitoring and recordation.

18. Applicable Law.  This Agreement shall be governed by and construed and enforced in accordance with the laws of
the State of California applicable to contracts entered into and performed in California by residents thereof.  Any
action or proceeding brought by you under or relating to this Agreement shall be brought in a state or federal court
located in the City of Santa Ana, State of California, and you hereby irrevocably submit to the personal jurisdiction of
and irrevocably consent to venue in such courts for purposes of any such action or proceeding.  Any claim against us
arising from this Agreement shall be adjudicated on an individual basis, and shall not be consolidated in any proceeding
with any claim or controversy by any other party.

19. Entire Agreement.  This Agreement constitutes the entire agreement between you and us with respect to the
subject matter of this Agreement and supersedes all prior written and all prior or contemporaneous oral
communications regarding such subject matter.  Accordingly, you should not rely on any representations or
warranties that are not expressly set forth in this Agreement.  If any provision or provisions of this Agreement shall
be held to be invalid, illegal, unenforceable or in conflict with the law of any jurisdiction, the validity, legality and
enforceability of the remaining provisions shall not in any way be affected or impaired.  Except as provided in Section
1, this Agreement may not be modified except by writing signed by you and us; provided, however, we may change
these Ts&Cs from time to time, and such revised terms and conditions shall be effective with respect to any
Advertising Products ordered after written notice of such revised terms to you or, if earlier, posting of such revised
terms and conditions on our Web site.
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